B&B Italia Store
the extraordinary, well-curated multi-floor showroom of iconic Italian design
Flagship B&B Italia showroom with extensive displays and material libraries. Knowledgeable staff; bring room sizes for better advice. Best mid‑week; ask about lead times and delivery.
In San Babila, Milan. Easy to fold into a morning or a longer afternoon; there's usually something else worth a stop within a few minutes' walk.
B&B Italia's Milan flagship is the 'D Studio' multibrand Design Studio at Via Durini 14, a 2,150 sqm space across three levels that houses Design Holding brands (B&B Italia, Maxalto, Azucena, Arclinea, Flos, Louis Poulsen), with outdoor furniture on the top floor. Reviews (4.5/5, ~97 reviews) consistently praise the helpful, knowledgeable staff and the extraordinary, well-curated selection. Visitors recommend exploring all three floors and visiting on weekdays to avoid weekend crowds, which aligns with the curator's mid-week tip. It serves customers, professionals, and design lovers browsing indoor and outdoor collections.